Tag Archives: small business

How to take a holiday when you work for yourself

Hooray, it’s summer! Time for holidays, right?! Well, maybe if you can take paid annual leave with your employer, but not necessarily if you work for yourself. If you run a small business, this could be the busiest time of year with people looking for Christmas gifts or experiences, and your business may be open extended hours to cater for late-night shoppers.

But take heart – you CAN still have a holiday. You just have to plan carefully…

How to take a holiday when you work for yourself

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Starting your own business? Here’s what you need to set up.

A lot of people dream of starting their own business, working for themselves rather than answering to a boss, setting their own work hours and making as much or as little money as they desire. However, there’s a reason not everyone does it – it’s complicated, it can be confusing and sometimes there’s no room in the marketplace for what you want to do.

But if you have a great business idea, you have the passion and you’re motivated, then it’s time to set yourself up! So what should you start with? Here’s a basic guide (from someone who’s done it all before)…

Starting your own business? Here's what you need to set up.

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How A Blog Adds Value To Your Brand

Everyone seems to have a blog these days. From the mum next door to the local plumbing business, everyone’s blogging. But what does it actually do for your business? Is it worth investing the time into blogging on a regular basis?

In my honest opinion, it’s definitely worth it. Blogging has many benefits, take a look…

How A Blog Adds Value To Your Brand

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Business tasks you can easily outsource

If you’re a business owner, you’ll know first-hand that managing every element of your business without help is basically impossible. Most business owners have an accountant, but not all business owners have the ready cash to invest in hiring a full time marketing manager, graphic designer, admin assistant or website designer. This is where outsourcing business functions to freelancers works well. Taking a look at your business and seeing where you can outsource marketing and admin functions to free up your time to actually do the work of the business can be life changing. Here’s how you can figure out what you can outsource to others…

Business tasks you can easily outsource

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2016 Sensis Social Media Report

The Sensis Social Media Report for 2016 was published last week, to much relief from Social Media and Community Managers around Australia. This report is an annual survey of 800 consumers, 1,000 small & midsize businesses and 100 large businesses on how they use social networking sites such as Facebook, LinkedIn and Twitter in Australia, and there are some hugely useful learnings from this year’s report. Here are my highlights from the report…

Sensis social media report 2016

Image credit: www.sensis.com.au

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What Keeps Me Creative

Often, I’m full of inspiration. Positively brimming with ideas and bursts of creative genius! But sometimes, just sometimes, it can be hard to rustle up the enthusiasm required to create a piece of content, or think of a tagline, or design an inspiring image. That’s where my creative touchstones come into play – those things I do, places I go to, sites I visit that help me get my creative groove back on. And here they are…

what keeps me creative

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Social media New Year’s Resolutions you can stick to!

We’ve all been there, done that – made some resolutions on 1st January that are probably more influenced by the hangovers we’ve had than any internal reflection we’ve done. Setting your personal New Year’s Resolutions aside, there ARE some quick and easy social media goals you should think about adding to your life. Here they are…

social media new year's resolutions

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Social media time management

So you own a small business, or you work in a marketing role for a large organisation, and you want to manage your social media but you can’t seem to find the time, or it all sounds like too much work. Sound familiar? I hear it from a lot of clients, which is why I am working for them! However, if you really would like to do it yourself, here are my top tips for managing your time to create meaningful social media content…

no time for social media

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