Tag Archives: Instagram

5 Easy Marketing Wins For Small Businesses

Are you running a small business? If you are, my guess is your marketing budget is pretty small. Most of your cash will go into producing the product you create, or crafting content for the service you sell. With that in mind, I thought a blog post about some easy marketing activities you can do that don’t cost the earth would be a good idea. Here you go…

5 Easy Marketing Wins For Small Businesses

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Is Email Marketing Still Useful?

How many promotional emails do you receive? I have 3 email addresses that I use and between them I estimate I receive about 40 per day. Yep, 40. Looked at over a week, that is huge. I have to say that most of them I don’t even look at, just check and delete. The ones I do look at, however, have attention-grabbing subject lines. How effective are email newsletters, and should your business still be sending them out? Here are my thoughts…

Is Email Marketing Still Useful?

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What you need to know about social media in 2018

Times they are a’changing, and nowhere is that more apparent than in the online marketing world, specifically social media.

As the different social media platforms evolve and make their products more efficient, there are a few things you should be aware of if you’re in the business of marketing your business via social media…

What you need to know about social media in 2018

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The role of social media in a balanced life

Social media is still relatively new, in historical terms, and how it affects our lives has not been researched thoroughly to date. However, I think most people can intuitively feel when their social media use is getting beyond their control, and endeavour to use social media as part of a balanced life. In business, as in life, it’s important to have balance. Here are some ideas on how to use social media in a way that enhances rather than takes away from your real life…

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How can traditional advertising and social media work together?

There’s a lot of focus on online marketing and promotion these days, and certainly for some industries that means less of a focus on traditional, offline advertising. I’m talking about things like in-store advertising, brochures, direct mail and mass media advertising like newspaper and billboard advertising. But online and offline can complement each other – they don’t have to be completely separate beasts. In fact, your traditional advertising can support your online advertising, and lend your social media more chutzpah. Here’s how traditional advertising and social media can work together…

Traditional advertising and social media

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How to avoid social media burnout

Managing the social media for your business can be overwhelming to say the least – the pressure to post regularly, post relevant content and engage your audience is intense. As is the feeling that you need to respond to people’s queries, comments or posts as soon as they’ve posted them. However, if you’re a one-man band or a small business, it may be just you who has the responsibility to manage all this communication, which can be difficult and time-consuming to manage.

Of course the best way to avoid social media burnout from a business perspective is to outsource social media management, and I can help you with that (obvious business plug there haha!) But don’t panic – if you don’t have the budget right now to outsource your social media management, there are ways to chunk your work into manageable pieces while still ensuring you don’t burnout.

How to avoid social media burnout

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6 Ways To Market Your Business Using Instagram

Of all the social media platforms out there, Instagram has got to be the most fun. Who doesn’t love having access to millions of gorgeous photos and quote images? It’s the perfect medium for designers, artists, creatives and the fashion and food industries. Basically, it’s one big smorgasbord of inspiration. But how do you use it effectively, so it actually builds your brand online? Here are 6 ways you can use Instagram to market your business.

6 Ways To Market Your Business Using Instagram

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How To Take A Digital Detox

Do you ever get that feeling at the end of the work day? Like ‘if I have to check Facebook one more time, I will explode’? But it’s almost an obsession. Maybe someone has posted something I NEED to read; I don’t want to miss out; it’s just a quick glance – how many times have you said that? Have you thought about taking a digital detox?

According to Arianna Huffington, the average smartphone user checks his or her device every six and a half minutes. That’s over 9 times per hour! I question how we can give our attention properly to anything else we’re doing, including having conversations and engaging with actual people in the real life world, when we’ve always got one eye on our phones.

Let’s be honest – we all need a break. And I mean a serious break. Ok, you don’t have to quit the internet for good, but a weekend might be a start. Here’s some tips on how to detox from your digital life…

How To Take A Digital Detox

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5 Questions to Ask Before Creating Another Social Media Account

Once you’re in business, it can be tempting to think you need to create a Facebook, Twitter, Instagram, LinkedIn, Google+ and Snapchat account ASAP, just because you think that’s what you need to do to promote your business. But no one has all the time in the world to manage social media – it can be a full time job – and realistically, you won’t reach your desired target market through all those channels anyway. Here are five questions you need to ask yourself before you leap into the world of social media…

5 Questions to Ask Before Creating Another Social Media Account

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