What you need to know about social media in 2018

Times they are a’changing, and nowhere is that more apparent than in the online marketing world, specifically social media.

As the different social media platforms evolve and make their products more efficient, there are a few things you should be aware of if you’re in the business of marketing your business via social media…

What you need to know about social media in 2018

Engagement is everything.

Creating conversations and encouraging likes and shares should be your goal. There are currently 250 million daily Instagram stories active, resulting in thousands of views. Some businesses are posting less images and more stories, and actually increasing their engagement. Find out how best to use Instagram stories here.

Be consistent and true to your brand.

This means being authentic, and ensuring you have a visual identity that people can recognise so that everything you post on social media is branded as you. Gain trust by consistently engaging and focus on providing value. Follow through on special offers and give more than you promise. Over-delivering is a goodwill story in itself and will increase positive word-of-mouth amongst your customers.

Create mobile content.

Ensure that your content is mobile-friendly, because 80% of Facebook users access Facebook via their phones. Square-shaped video is more user-friendly for mobiles, as people don’t like having to turn their phone to view a landscape video.

Offer value.

Give your audience something to respond to in your social media feed. Offering mini tutorials, advice, special offers or competitions all gives them a reason to engage with you.

 

Yours in digital,
Lisa