Category Archives: business

How to take a holiday when you work for yourself

Hooray, it’s summer! Time for holidays, right?! Well, maybe if you can take paid annual leave with your employer, but not necessarily if you work for yourself. If you run a small business, this could be the busiest time of year with people looking for Christmas gifts or experiences, and your business may be open extended hours to cater for late-night shoppers.

But take heart – you CAN still have a holiday. You just have to plan carefully…

How to take a holiday when you work for yourself

Read more

Why your business needs to hire a social media manager…

I’ve been using social media to promote, grow and improve businesses since 2006 and I absolutely love the huge opportunities that social media offers in terms of brand promotion and loyalty. If you’re looking to focus on social media to broaden your business reach, you’re doing the right thing. Australians spend more time on social media than any other country, so it’s vital that businesses maintain a presence on social media platforms. Here are the reasons your business needs a social media manager…

Why your business needs a social media manager

Read more

Starting your own business? Here’s what you need to set up.

A lot of people dream of starting their own business, working for themselves rather than answering to a boss, setting their own work hours and making as much or as little money as they desire. However, there’s a reason not everyone does it – it’s complicated, it can be confusing and sometimes there’s no room in the marketplace for what you want to do.

But if you have a great business idea, you have the passion and you’re motivated, then it’s time to set yourself up! So what should you start with? Here’s a basic guide (from someone who’s done it all before)…

Starting your own business? Here's what you need to set up.

Read more

5 Essential Online Tools You Need To Run Your Business

Being a business owner requires a lot of juggling – keeping all the essential functions of the business running smoothly, all the balls in the air so to speak. From accounting to document management, social media to meeting organisation, there are some brilliant tools you can make use of to ensure you run your business successfully from the get-go.

5 Essential Online Tools You Need To Run Your Business

Read more

How A Blog Adds Value To Your Brand

Everyone seems to have a blog these days. From the mum next door to the local plumbing business, everyone’s blogging. But what does it actually do for your business? Is it worth investing the time into blogging on a regular basis?

In my honest opinion, it’s definitely worth it. Blogging has many benefits, take a look…

How A Blog Adds Value To Your Brand

Read more

How to work from home with kids

Do you dream of starting your own business? Do you want to get out of the 9-5 rat race and spend more time with your family? Working from home could be the answer. But how do you actually get any work done when you have young children still at home, probably getting under your feet, let alone on your nerves? Read on…

How to work from home with kids

Read more

The role of social media in a balanced life

Social media is still relatively new, in historical terms, and how it affects our lives has not been researched thoroughly to date. However, I think most people can intuitively feel when their social media use is getting beyond their control, and endeavour to use social media as part of a balanced life. In business, as in life, it’s important to have balance. Here are some ideas on how to use social media in a way that enhances rather than takes away from your real life…

Read more

How to go on maternity leave when you’re a freelancer

Freelance life is the best. I may be biased, but it’s definitely enabled me to have a richer family life, a more balanced view of the future and it’s put work into perspective. I’d much rather be able to take my two year-old son to his swimming lesson at 9.30am on a Tuesday and then work for an extra hour in the evening at home, than work overtime for an employer in an office in the city. I love my clients, I love working from home, and I love social media. It’s a match made in heaven.

But what happens when life forces you to take a break?

In my case, I’m having our second baby in March, and there’s no employer paying for my maternity leave. So here’s what I’m doing…

Maternity leave when you're a freelancer

Read more

Should Your Business Blog?

Should your business blog? Yes.

How often should it do it? As often as you can!

Creating a blog has a big impact on your website’s SEO. Adding a new blog page to your website, and populating it with keywords that address existing web searches, not only helps your SEO but it creates quality, interesting content that is relevant to your readers. While the way that Google indexes and ranks websites is incredibly complex, a simple rule to live by is that relevant and fresh content will always have a positive impact.

Should your business blog?

Read more

1 2 3