How A Blog Adds Value To Your Brand

Everyone seems to have a blog these days. From the mum next door to the local plumbing business, everyone’s blogging. But what does it actually do for your business? Is it worth investing the time into blogging on a regular basis?

In my honest opinion, it’s definitely worth it. Blogging has many benefits, take a look…

How A Blog Adds Value To Your Brand

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Business tasks you can easily outsource

If you’re a business owner, you’ll know first-hand that managing every element of your business without help is basically impossible. Most business owners have an accountant, but not all business owners have the ready cash to invest in hiring a full time marketing manager, graphic designer, admin assistant or website designer. This is where outsourcing business functions to freelancers works well. Taking a look at your business and seeing where you can outsource marketing and admin functions to free up your time to actually do the work of the business can be life changing. Here’s how you can figure out what you can outsource to others…

Business tasks you can easily outsource

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What you need to know about social media in 2018

Times they are a’changing, and nowhere is that more apparent than in the online marketing world, specifically social media.

As the different social media platforms evolve and make their products more efficient, there are a few things you should be aware of if you’re in the business of marketing your business via social media…

What you need to know about social media in 2018

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Who’s talking about you? 5 of the most popular social media monitoring tools

Social media is awesome. Of course I’d be the first person to say that, given how I make my living. But it really is a brilliant part of a business’s digital marketing strategy, and needs to be taken seriously. But how can you cut through all the noise and keep track of what matters most to you – your customers, or potential customers? That’s where social media monitoring tools come into play. With these in your arsenal of analytics tools, you can stay on top of what people are saying about your brand and listen to your customers and competitors to gain a competitive advantage…

5 of the most popular social media monitoring tools

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My favourite free stock photo sites

A picture tells a thousand words, especially when it comes to social media. And with easy-to-use graphic design websites like Canva, you don’t have to be a graphic designer to create beautiful images. Paying for iStock photos is necessary when you’re looking for a very specific image, however if you have flexibility in the types of photos you can use, it’s well worth looking at free image sharing sites. Bookmark these three favourites…

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How to work from home with kids

Do you dream of starting your own business? Do you want to get out of the 9-5 rat race and spend more time with your family? Working from home could be the answer. But how do you actually get any work done when you have young children still at home, probably getting under your feet, let alone on your nerves? Read on…

How to work from home with kids

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Social media content ideas

The days of posting a simple status update on Facebook are over. If you don’t include at least an image or a link with your post, it will basically be seen by no one. That’s the Facebook algorithm in full force. And don’t even get me started on Instagram. Fun and engaging content gets the most organic reach and gets shared more often. Take a look at some ideas for your social media content here…

Social media content ideas

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The role of social media in a balanced life

Social media is still relatively new, in historical terms, and how it affects our lives has not been researched thoroughly to date. However, I think most people can intuitively feel when their social media use is getting beyond their control, and endeavour to use social media as part of a balanced life. In business, as in life, it’s important to have balance. Here are some ideas on how to use social media in a way that enhances rather than takes away from your real life…

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How to go on maternity leave when you’re a freelancer

Freelance life is the best. I may be biased, but it’s definitely enabled me to have a richer family life, a more balanced view of the future and it’s put work into perspective. I’d much rather be able to take my two year-old son to his swimming lesson at 9.30am on a Tuesday and then work for an extra hour in the evening at home, than work overtime for an employer in an office in the city. I love my clients, I love working from home, and I love social media. It’s a match made in heaven.

But what happens when life forces you to take a break?

In my case, I’m having our second baby in March, and there’s no employer paying for my maternity leave. So here’s what I’m doing…

Maternity leave when you're a freelancer

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