Author Archives: Lisa Seltzer

How to get back into work after the summer holidays

We’ve had the fun, excitement and over-indulgence of Christmas, New Year and Australia Day, and now it’s back to work, back to school and generally back to the day-to-day grind. At the end of January it’s a familiar refrain, one you’ll see lots of your friends on social media crying: “I can’t get motivated, it’s so hard to get back into work”. And of course the hot weather doesn’t help – who wants to be at work inside all day when you could be at the beach or a waterfront cafe, sipping frappes while breathing in the fresh sea air?

However, work calls, and we all must get motivated to get back into it. Here are my tips for starting the new year at work energised, inspired and ready to go…

How to get back into work after the summer holidays

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The Top 5 Business Books I Read In 2018

I read a lot of books. I used to work in book publishing, and reading manuscripts and newly published books was part of my job. Sadly I no longer get books for free (unless I borrow them from the library!) but I still love reading. Last year I read mostly fiction, as it’s my preferred genre. I like anything I can escape with that’s fiction, fantasy, crime or even children’s fiction. However, I also read some non-fiction and these are my top picks related to business. I hope they inspire and motivate you to get your own reading groove on in 2019…

Top 5 Business Books I Read In 2018

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How to take a holiday when you work for yourself

Hooray, it’s summer! Time for holidays, right?! Well, maybe if you can take paid annual leave with your employer, but not necessarily if you work for yourself. If you run a small business, this could be the busiest time of year with people looking for Christmas gifts or experiences, and your business may be open extended hours to cater for late-night shoppers.

But take heart – you CAN still have a holiday. You just have to plan carefully…

How to take a holiday when you work for yourself

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Why your business needs to hire a social media manager…

I’ve been using social media to promote, grow and improve businesses since 2006 and I absolutely love the huge opportunities that social media offers in terms of brand promotion and loyalty. If you’re looking to focus on social media to broaden your business reach, you’re doing the right thing. Australians spend more time on social media than any other country, so it’s vital that businesses maintain a presence on social media platforms. Here are the reasons your business needs a social media manager…

Why your business needs a social media manager

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Starting your own business? Here’s what you need to set up.

A lot of people dream of starting their own business, working for themselves rather than answering to a boss, setting their own work hours and making as much or as little money as they desire. However, there’s a reason not everyone does it – it’s complicated, it can be confusing and sometimes there’s no room in the marketplace for what you want to do.

But if you have a great business idea, you have the passion and you’re motivated, then it’s time to set yourself up! So what should you start with? Here’s a basic guide (from someone who’s done it all before)…

Starting your own business? Here's what you need to set up.

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5 Easy Marketing Wins For Small Businesses

Are you running a small business? If you are, my guess is your marketing budget is pretty small. Most of your cash will go into producing the product you create, or crafting content for the service you sell. With that in mind, I thought a blog post about some easy marketing activities you can do that don’t cost the earth would be a good idea. Here you go…

5 Easy Marketing Wins For Small Businesses

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5 Essential Online Tools You Need To Run Your Business

Being a business owner requires a lot of juggling – keeping all the essential functions of the business running smoothly, all the balls in the air so to speak. From accounting to document management, social media to meeting organisation, there are some brilliant tools you can make use of to ensure you run your business successfully from the get-go.

5 Essential Online Tools You Need To Run Your Business

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Is Email Marketing Still Useful?

How many promotional emails do you receive? I have 3 email addresses that I use and between them I estimate I receive about 40 per day. Yep, 40. Looked at over a week, that is huge. I have to say that most of them I don’t even look at, just check and delete. The ones I do look at, however, have attention-grabbing subject lines. How effective are email newsletters, and should your business still be sending them out? Here are my thoughts…

Is Email Marketing Still Useful?

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How A Blog Adds Value To Your Brand

Everyone seems to have a blog these days. From the mum next door to the local plumbing business, everyone’s blogging. But what does it actually do for your business? Is it worth investing the time into blogging on a regular basis?

In my honest opinion, it’s definitely worth it. Blogging has many benefits, take a look…

How A Blog Adds Value To Your Brand

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Business tasks you can easily outsource

If you’re a business owner, you’ll know first-hand that managing every element of your business without help is basically impossible. Most business owners have an accountant, but not all business owners have the ready cash to invest in hiring a full time marketing manager, graphic designer, admin assistant or website designer. This is where outsourcing business functions to freelancers works well. Taking a look at your business and seeing where you can outsource marketing and admin functions to free up your time to actually do the work of the business can be life changing. Here’s how you can figure out what you can outsource to others…

Business tasks you can easily outsource

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